kvCORE vs Follow Up Boss vs Sierra: Which Real Estate CRM Should You Learn First?

US real estate job posts mention a lot of CRM names: kvCORE, Follow Up Boss, Sierra Interactive, BoomTown, Lofty (formerly Chime), and others. You don't need all of them. Knowing the basics of one makes the rest easy to learn.

If you have a week, learn one well

Pick kvCORE or Follow Up Boss: both come up often in job posts. The ideas carry over: once you understand one, the others take hours, not weeks.

What to practise

• Adding a new lead with the right tags and source.
• Setting up an automatic follow-up sequence.
• Filtering leads by where they came from.
• Assigning a lead to an agent or caller.
• Logging a call and scheduling the next follow-up.

Watch the official tutorials, then do each task once yourself if you can get a demo or trial account.

Learn the rest on the job

Heavier systems like Sierra and BoomTown are hard to practise without an account, and teams usually train new VAs on them. "I know Follow Up Boss well and learn new CRMs fast" is a good thing to be able to say.

What to tell employers

• Which CRM you've used, and exactly what you did in it.
• Other tools you know: Google Workspace, Slack, Loom, Canva, a calendar booking tool.

Ready? See the Virtual Assistant interview tasks, or the real estate VA jobs page.